TPV
TPV + website + WhatsApp: the end of paper and lost orders
If you scribble orders on paper and then enter them into the TPV, you lose 25% of orders. This guide connects everything in 1 hour: WhatsApp orders directly to TPV with no paper.
17 August 2026
TPV + website + WhatsApp: the end of paper and lost orders
TL;DR. If you scribble orders on paper and then type them into the TPV by hand, you lose 25% of orders to errors or forgetfulness. The fix isn't "a new system": it's connecting WhatsApp directly to your TPV. In 1 hour, you can make orders from WhatsApp, website or Instagram arrive at the TPV without touching a single sheet. 80% of businesses that achieve this gain 15-30% more sales in the first month.
The problem with paper
A customer calls via WhatsApp:
"I want 5 omelets and 2 tuna sandwiches for tomorrow, please."
You jot it down on a napkin or note. The next day, you fire up the TPV, enter the products... and realize you can't find the note. Or you misread it. Or the customer changed their mind and never told you.
That's the 25% of orders you're losing that you don't know you're losing.
According to the CNMC digital commerce report (2025), 38% of WhatsApp orders in SMEs are lost due to lack of integration.
The fix: connect WhatsApp directly to the TPV
This isn't about a "chatbot". It's about:
- A flow where WhatsApp connects directly to your TPV.
- A product menu that updates automatically.
- Automatic order confirmation.
- A history of orders per customer.
Real example: churrería in San Sebastián
- Customer messages WhatsApp: "2 churros and 1 coffee".
- The system creates the ticket directly in the TPV.
- The owner sees the order on the kitchen screen.
- The customer gets confirmation and time estimate.
Before: 15% of orders lost, unhappy customers. After: 0 lost orders, 22% more tickets.
How to connect in 3 steps (1 hour)
Step 1: Use a WhatsApp connector for SMEs
Tools that already connect to TPV:
- Witty (Tactil, Clover, ICG).
- Zoko (direct integration).
- Chatlayer + custom integration.
- Meta Business Suite + connectors (more manual).
If you use Tactil or Bridge, you already have an API. If you use Clover, Witty is the fastest route.
Step 2: Define the order flow
- Customer writes "order" or taps the web button.
- Product menu appears → quantity → confirm.
- A ticket is created in the TPV automatically.
- Customer receives confirmation with order number and ETA.
Step 3: Integrate the history
Each WhatsApp number becomes a customer in your TPV/database. You can see their order history and, as a bonus, do marketing.
WhatsApp vs web form vs app
| Channel | Pros | Cons | Best for |
|---|---|---|---|
| Very used, immediate, familiar | Can get noisy if not filtered | Retail, hospitality, quick orders | |
| Web form | Captures data, structured | Less immediate | Advance orders, reservations |
| Own app | Full experience, loyalty | Cost and maintenance | Locations with lots of repeats |
| Instagram DM | Huge reach | Hard to manage by hand | Visual commerce (clothing, decor) |
Ideal combo: WhatsApp as entry point + TPV as exit.
Errors that break integration
- Menu not updated. If you change prices and WhatsApp still shows old ones, total confusion.
- No order confirmation. The customer writes and never knows if it arrived.
- No clear staffing hours in the bot.
- Answering outside hours. WhatsApp isn't 24/7.
How to measure what's working
- Lost orders/month: before vs after.
- Average ticket: increases if the customer buys more with no friction.
- Repeat rate: active WhatsApp usually doubles order frequency.
- Response time: if you spent 2 minutes writing an order and now 0, you gained productivity.
In summary
- WhatsApp + TPV connected = 0 lost orders.
- It takes 1 hour, not 1 month.
- You gain 15-30% if you were already using WhatsApp for orders.
- You don't need an app or a form. Just a real connection.
At AdimenAi (Elgoibar, Gipuzkoa) we connect WhatsApp directly to your TPV and website: no paper, no lost orders. First checkup is free and you see results in 1 week.
📞 +34 650 60 90 28 · Get in touch